Website Analysis 1
Website
Analysis
Chosen artist website :
French 79
Link to original audio or audio-visual content which may
include material from the music video:
Link to original audio or audio-visual content element
produced specifically for the website (not in music video):
https://www.youtube.com/watch?v=d3127aCoo8E
Annotate two original images on the website:
Logo associated with the band is the first thing you see on
the website -> Simple and memorable
Also the cover of their most popular album
One 3 vinyl records being sold as merchandise -> all 3
are their top albums so the band knows that these will sell
Vinyl records seem to be almost in fashion as nostalgia for
the past (especially in the music world) is becoming more and more popular
-> particularly 80’s nostalgia
List conventions of website design you can see:
Logo placement: Massive – the first thing you see ->
shows you what the band’s brand is
Main navigation: Simple and clear -> always on the left
side of the screen so you can easily navigate what they have to offer
Colours: Concise with the brand of the band -> connects
them off the website as well as on the website
Annotate the title and logo for the band/artist’s
webpage:
Logo is simple and therefore memorable
Easily identifiable
Title is also simplistic to match with the website and the
‘indie’ feel their music also has
Annotate the menu bar:
Again, simplistic and minimalistic design matches the indie
and underground tone the band uses for both their music and their
representation of themselves
Has their social media so that if someone managed to find
this website by chance, they can almost get to know the band.
If applicable, annotate the text introducing the
band/artist:
N/A -> forces someone who visits this website to go their social media and ‘go down the rabbit hole’ of their band
Find examples of a range of appropriate media language
techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate
to the purpose of the website
Black background reinforces the simplicity of their band
The fact that this is the first thing the viewer will see,
along with the fact that the image is huge reinforces their brand image ->
the same design is used on most of their merch and album covers
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